Rivetline
We Work Like a Fractional Growth Team, Not an Agency
Monthly retainer. No lock-in. We dig into your actual pipeline problems, build the systems that fix them, and stay accountable to results month by month.
The Model
A Monthly Retainer Built Around Your Pipeline
Most clients do not hire us for one thing. They hire us because their marketing has gaps they have not been able to close and they want a team that moves fast and stays accountable. The work is organized in three layers: a Foundation that gets you found, Amplify that adds reach and volume, and Convert that turns demand into booked revenue. Most start with the Foundation and expand from there.
Start With a Baseline Analysis
Every engagement starts with an honest look at where you stand: what is working, what is leaking revenue, and where the highest-value opportunities are. We do not skip this.
Month-by-Month Roadmap
We map out six months from the start so you know what is coming. The roadmap adapts as priorities shift, but the structure keeps everyone accountable to outcomes, not just activity.
Lean Team, Direct Access
Chris owns strategy, automation builds, and client relationships. JR handles execution. You get direct access to the people doing the work, not an account manager relaying messages.
No Lock-In
Cancel with 30 days notice. We earn the relationship month by month. Results show up early enough that most clients never think about it.
Foundation
AI Visibility System
A six-month structured engagement that builds the infrastructure for your brand to be cited in ChatGPT, Gemini, Perplexity, and other AI engines. Schema, content architecture, entity optimization, and authority signals. The traditional SEO foundation is built into this work, so getting found is one engagement, not two.
Phase One
Months 1 to 2: Setup and Baseline
We start with a baseline AI visibility analysis, running structured queries across ChatGPT, Perplexity, Gemini, and Copilot to document where you currently appear, where you are absent, and where competitors are being cited instead. This becomes the measurement baseline everything else is compared against.
Technical work: Bing Webmaster Tools verification, XML sitemap submission, schema markup across priority pages (Organization, Service, FAQ, Article types), llms.txt configuration, Google Business Profile optimization, and site speed if benchmarks flag issues. Entity mapping begins here, documenting the specific entities that define your brand and making sure they are represented consistently.
Month 1 to 2 Deliverables
Baseline AI visibility analysis, technical setup, schema on priority pages, entity map, Bing verification, Otterly monitoring baseline
Phase Two
Months 3 to 4: Content and Authority
With the technical foundation in place, phase two focuses on content architecture and authority signals. Content work centers on ensuring your most important pages are structured for AI extraction: proper heading hierarchy, FAQ blocks with schema, comparison tables, and clear topic clusters that signal topical authority. New content is developed where meaningful gaps exist between your current coverage and the questions your audience asks AI systems.
Authority work: brand mention building, directory submissions across sources AI systems reference, Google review generation, and for most clients, the beginning of RAD (Reddit Answers and Discussions) in the subreddits where your buyers are asking questions. When AI platforms pull from Reddit for answers in your category, being cited there means being cited everywhere.
Month 3 to 4 Deliverables
Content gap analysis and implementation, FAQ expansion on priority pages, internal linking update, authority signal report, first measurement comparison against baseline
Phase Three
Months 5 to 6: Optimization and Compounding
By month five, Otterly data shows which queries are producing citations, which still go to competitors, and which pages are outperforming expectations. That data drives targeted optimization rather than general improvements. We are not running the same playbook as month one. We are running the plays the measurement tells us will move the needle.
Reddit activity is in full operation. Content refreshes on a defined cycle. The internal linking architecture is reviewed against citation data. We also rebalance priorities based on what the business actually needs at this stage, because new priorities always emerge and a rigid plan that ignores them is not serving anyone.
Month 5 to 6 Deliverables
Optimization report based on citation data, targeted content and schema updates, final measurement comparison, AI Visibility Playbook
Month 6 Deliverable: The AI Visibility Playbook
Every client receives the AI Visibility Playbook at the end of the engagement: 20 to 30 prioritized, specific actions organized by impact and effort. It is not a report about what was done. It is a forward-looking document that identifies the highest-value next steps for maintaining and extending AI visibility beyond the engagement.
The Playbook reflects the specific citation data, competitive gaps, and content opportunities identified over six months of measurement. An internal team or a future engagement can use it to keep the system running without starting from scratch.
Amplify
Then Expand Where It Pays
Once the foundation is live, these layers add reach and volume. Each does a job the foundation does not, so they grow your pipeline instead of charging twice for the same outcome.
Authority Building
Off-site signals that shape how AI describes you: authoritative links, digital PR, content, and managed Reddit presence through RAD. It strengthens the foundation from outside your site.
Google Ads & LSA
Paid search and Google-guaranteed Local Services Ads, managed for lead quality and wired into lead response so every click that converts gets a reply in under 60 seconds.
Meta Ads, Powered by AI
Meta campaigns built on AI connectors and first-party CRM data. Smarter audiences, faster creative testing, and a signal loop that improves as it runs.
Convert
AI Lead Response System
New visibility and new ad spend only pay off if someone responds. This layer answers every inbound lead in under 60 seconds, qualifies it, and routes it to your team. It is fully downstream of the work that gets you found, so it never overlaps with it.
Instant AI Response
Every inbound form submission gets a personalized reply in under 60 seconds, 24/7. The AI reads the message, enriches the company, classifies intent, and writes a reply that reacts to what the person actually said.
Lead Scoring and Routing
Every lead is scored for fit and routed to the right person. Hot leads get an immediate phone alert. Junk never reaches your inbox. The right salesperson knows within seconds.
CRM Integration
Enriched contact records are created automatically with the owner already attached. Works with HubSpot, Zoho, and most CRMs, or with no CRM at all.
AI Visibility Plans
Foundation Plan vs Expansion Plan
| What’s Included | Foundation from $2,000/mo | Expansion from $4,000/mo |
|---|---|---|
| Baseline AI visibility analysis | Yes | Yes |
| Technical setup (Bing, schema, llms.txt, GBP) | Yes | Yes |
| Content architecture and FAQ expansion | Yes | Yes |
| Entity mapping and optimization | Yes | Yes |
| Monthly Otterly AI visibility monitoring | Yes | Yes |
| AI Visibility Playbook at Month 6 | Yes | Yes |
| RAD (Reddit Answers and Discussions) | No | Yes |
| Off-site authority signal building | Basic | Full program |
| Content development volume | Priority gaps only | Comprehensive |
| AI Lead Response System | Add-on | Add-on |
What People Ask Before Starting
Can I come with a broader problem, not a specific service?
Come with the problem. Most clients do not arrive saying they need AI visibility or speed to lead. They arrive saying their marketing is not producing the results it should. We figure out what is actually going on, build a roadmap, and get to work. The service labels are how we describe what we do, not how clients have to think about it.
Do I need to be on a specific CMS?
No. We build AI Visibility Systems on WordPress, Shopify, and Wix. The technical implementation differs by platform but the strategy and deliverables are the same. WordPress is the strongest platform for AI visibility given the control it provides over schema, content architecture, and crawlability.
What do I need to get started?
Access to your CMS and Google Search Console. A brief on your business: who you serve, what problems you solve, how you are positioned. Any existing brand materials or content assets. For clients adding AI Lead Response, CRM access is also needed. Most clients are operational within one to two weeks of signing.
How much of my time does the engagement require?
Minimal after onboarding. The discovery and onboarding process takes 2 to 3 hours of your time. Monthly check-ins run 30 minutes. There is typically one review cycle for major content and one approval step for significant technical changes. Most clients spend less than 2 hours per month after month one.
When will I see results?
Technical improvements like schema and Bing verification can show measurable impact within 30 to 60 days as AI indexes re-crawl your site. The GBP location fix we made for one client recovered inbound calls within days. Full citation impact from content architecture and authority signals typically becomes measurable at months 3 to 4, which is why the month one baseline matters so much.
What happens after 6 months?
The AI Visibility Playbook delivered at month six gives you a documented set of ongoing priorities. Many clients continue with a maintenance retainer. Others manage the work in-house using the Playbook as a roadmap. Either path works. The foundation is yours, fully documented and transferable.
Is there a contract?
No lock-in contract. Cancel with 30 days notice. We structure engagements around six months because that is the realistic timeline to build a proper foundation, but we earn the relationship every month. Technology fees are billed as a separate line item from service fees.
See Where You Stand Before We Talk
The AI Visibility Report is free and takes about 75 seconds. It shows how ChatGPT, Gemini, and Perplexity currently see your brand, and gives you a clear picture of the gap we would be working to close.