About Rivetline
Built by an Operator, Not an Agency
We build the systems that fill your pipeline and keep it moving. AI visibility, speed-to-lead automation, SEO, Google Ads, Meta Ads, and local lead generation, connected to one outcome: more of the right business, moving through faster.
The Shift
Search Has Changed. Pipeline Has Not Gotten Easier. We Fix Both.
Search is no longer just a list of links. AI systems now interpret, summarize, and recommend content directly inside answers. Most websites were built for rankings, not for interpretation. At the same time, companies are losing opportunities after the click. Leads come in, but slow response times and manual processes reduce conversion rates before anyone picks up the phone.
Rivetline closes both gaps. We build the AI visibility infrastructure that gets your brand found and cited, and the lead response systems that make sure every inbound opportunity gets a reply in under 60 seconds. Then we connect paid media, Google Ads, Meta Ads, Local Services Ads, to drive volume into a funnel that actually converts it.
That is the pipeline. That is the flow. That is what we build.
How We Think
Built for How Growth Actually Works
01
Systems Over Campaigns
Campaigns expire. Systems compound. We build infrastructure that keeps working and keeps improving long after the initial engagement ends.
02
Pipeline as the North Star
Every service we run is measured against one question: is it filling the pipeline and moving deals through faster? If it is not doing that, it is not a priority.
03
Signals Over Assumptions
We focus on measurable signals that show how AI systems interpret, trust, and reference your content, and how your paid and organic programs are actually performing.
04
Early Mover Advantage Is Real
Most brands in your category have not built for AI visibility yet. Most have not connected their campaigns to first-party data or AI tools. The door is open. The window will not stay open forever.
Founder
Chris Breikss
Co-founder of Major Tom. Founder of Rivetline.
Rivetline was founded by Chris Breikss, a digital strategist with over 27 years of experience in SEO, paid media, content strategy, and digital systems. Chris is also Co-founder of Major Tom, a full-service B2B digital agency with more than 55 people across Vancouver and Toronto.
The problem Rivetline was built to solve: AI systems are changing how customers discover, evaluate, and choose businesses, and most companies have not caught up. At the same time, most sales pipelines leak at the response stage. Leads come in and nobody replies fast enough. Rivetline builds the infrastructure that closes both gaps.
Chris brings an operator-driven approach, not a consulting mindset. Rivetline designs the strategy, builds the infrastructure, and works with a focused execution team to get measurable results. Small team, focused scope, no agency bloat.
Lean by design.
Small team, focused scope, operator-grade execution.
Systems-first.
We build infrastructure that compounds over time, not campaigns that expire.
Playbook handoff.
Month 6, you own the system. Run it yourself or keep us on for strategic work.
Ready to Build a Pipeline That Runs on AI?
Start with the free AI Visibility Report to see exactly where you stand today.