What is Rivetline's approach to social media

We treat social media primarily as a consideration and retargeting channel, not a discovery channel.

Will you replace my own posting?

Not by default. We handle the consistent baseline and distribution around your own posts, or take the whole channel off your plate if you'd rather.

Which platforms do you post to?

Google Business Profile, LinkedIn, your Facebook business page, and Instagram.

Does social media actually help with AI visibility?

Yes. Consistent posting and linking back builds the same kind of authority signal search engines and AI systems both look at.

What if I already have someone posting occasionally?

Amplify is built for that: a consistent baseline underneath whatever you're already doing.

Can I change tiers later?

Yes. Most clients start with Amplify or Supplement and move to Fully Managed.

PR & PODCAST PLACEMENT

Get talked about in the places that actually count now.

A light, fast PR system built for how people and AI engines actually find out about you today: a release that gets indexed, a podcast booking that gets you talked about by someone else, and a bio that says the same good thing about you everywhere it appears.

Our Opinions

WAITING FOR A JOURNALIST

PR used to mean waiting for a journalist to care

Traditional PR is slow, expensive, and built for an era when the only thing that mattered was getting a reporter to write about you. That world still exists, but it's not the fastest or most reliable way to get found anymore.

AI engines and search read differently. They read structured announcements, they read what other credible sites and podcasts say about you, and they read it consistently across a lot of small mentions rather than one big splash.

"The old PR question was 'did we get covered?' The new one is 'does ChatGPT know who we are and say something true and good about it?' Those aren't the same question, and most PR shops are still only answering the first one."

Chris Breikss

Founder

WHAT'S INCLUDED

The light PR package

The whole point is AI visibility first, traditional press coverage second.

01

A press release, built to be read by machines as well as people

Clean, structured, and written so an LLM can parse exactly what happened, who it happened to, and why it matters.

02

Shared across your social channels

The release doesn't just sit on a wire service.

03

Linked to a real announcement on your own site

A corresponding blog post or announcement page on your website.

CONNECTED

How it connects to everything else

A lot of what shows up on your social channels starts somewhere else entirely: research and content from the Content Factory, clips from your Video Production library. Automation pushes that content out consistently.

High-authority domains

A podcast episode gets published to Apple Podcasts, Spotify, and YouTube. Every one of those is a high-authority domain, and a mention or a link back to you from any of them is a genuinely strong backlink.

Someone else writes your bio

When a podcast publishes your episode, they write your bio. That description sits on Apple's domain, on Spotify's domain, on the show's own website, dozens of times over as you do more episodes. AI engines weigh third-party descriptions more heavily than anything you say about yourself.

"People assume podcasts are a vanity play. We think it might be the opposite. A single well-placed guest appearance can outperform months of your own content, because it comes from someone else's credibility, not yours."

Chris Breikss

Founder

PITCHED AGAINST PLACED.

Traditional PR against placement

Traditional PR

Rivetline PR and Podcast

Wait for a journalist to bite

Publish on our own schedule

One big announcement, then silence

A release plus ongoing podcast placements

Written for reporters

Written to be read and cited by AI engines too

Success means "did we get covered"

Success means consistent, accurate AI visibility

Frequently Asked Questions

New products or services, a meaningful milestone, a partnership, a significant hire, or anything genuinely newsworthy.

No. What we build is structured, indexable content and real podcast placements, both within our control. Traditional press pickup is a bonus.

We're not building or hosting a show for you. We're getting you booked as a guest on established shows that already have an audience in your space.

It's the actual mechanism. AI engines weigh what third parties say about you more heavily than what you say about yourself. A podcast bio, written and published by someone else, on a high-authority domain, is exactly the kind of signal that builds AI-cited authority over time.

No, it complements it. The Content Factory and Social Media systems handle owned content and distribution.

PR doesn't have to mean waiting around for a journalist's attention

Done right, it's a fast, structured system that gets you indexed, gets you talked about by credible third parties, and builds consistent, positive positioning AI engines actually cite.