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VIDEO PRODUCTION

90% of your competitors aren't using video in their ads. Most of the ones who are aren't doing it well.

We build a small library of real footage, then use AI to turn it into a steady stream of ads, fast enough and cheap enough to actually run, test, and change.

THE SHIFT

What used to take months now takes days

Video used to mean a production crew, a full day on-site, weeks of editing, and a bill that made most businesses run one video a year and hope it aged well.

That math has changed. Once we have a baseline set of real footage from your business, we can produce a new video quickly, using AI to stitch it together with stock footage, music, and voiceover.

"The goal was never to make video cheaper for its own sake. The goal is to make it fast enough that we can actually test what works, instead of betting everything on one expensive video a year and hoping."

Chris Breikss

Founder

In practice, this usually comes up a few months in, not on day one. Once retargeting and creative are already running on existing assets, it becomes obvious pretty quickly whether the asset library needs a real upgrade. That's usually when a proper shoot gets scheduled, not before.

THE SYSTEM

How it works

Once the interview and initial shoot are done, this runs mostly hands-off.

01

The baseline shoot

Roughly ten strong photos and ten strong video clips of your business, your team, your space, your work in action.

02

We supplement with stock and sound

Roughly ten strong photos and ten strong video clips of your business, your team, your space, your work in action.

03

AI assembly

We assemble your footage, stock, music, and voiceover into finished videos, quickly.

04

Built for retargeting and demand generation

Built to run as ads, driving people to your website, and as retargeting, bringing back people who visited but didn't convert.

05

We test, iterate, and change

Roughly ten strong photos and ten strong video clips of your business, your team, your space, your work in action.

SIDE BY SIDE

One shoot a year against a working library

Traditional video production vs. Rivetline Video
Traditional video production
Rivetline Video
One expensive shoot a year
One baseline shoot, many videos produced from it
Weeks of editing per video
Fast AI-assisted assembly
Hard to test, so you don't
Iterate and test regularly
Built for organic posting
Built for retargeting and demand generation
Hands-on for every video
Hands-off after the initial interview

A working baseline library changes the math completely

Most competitors either aren't using video, or are using it badly because it's too expensive to test and improve.

That math has changed. Once we have a baseline set of real footage from your business, we can produce a new video quickly, using AI to stitch it together with stock footage, music, and voiceover.

Frequently Asked Questions

A single, focused shoot built around roughly ten photos and ten video clips. This footage becomes the raw material for videos produced afterward.
No. The shoot is scoped to get footage that gets used, not to produce a polished video on the day.
Once baseline footage exists, days, not weeks or months.
Primarily ads, retargeting and demand generation. We can repurpose for organic social as a secondary use.
Current AI video tools still struggle with rendering text and logos cleanly. We plan around that and tell you before you notice it yourself.
Minimal. We handle creative direction, storyboarding, and scripting.

NEXT STEP

How many of your ads are still running on the same three photos?

Thirty minutes with your ad accounts open, and an honest read on what new creative would change.

Marketing execution for forward-thinking marketers and business leaders. We build the system that does the work, then show it working on a live dashboard.

WHAT WE BUILD

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AI visibility, paid media, and content, connected.