A single, focused shoot built around roughly ten photos and ten video clips. This footage becomes the raw material for videos produced afterward.

Once baseline footage exists, days, not weeks or months.

Primarily ads, retargeting and demand generation. We can repurpose for organic social as a secondary use.

Current AI video tools still struggle with rendering text and logos cleanly. We plan around that and tell you before you notice it yourself.

Minimal. We handle creative direction, storyboarding, and scripting.

SOCIAL MEDIA

You're still the best person to post your most important content. We handle the rest.

Consistent presence across every channel that matters, powered by the Content Factory, in your voice, approved by you, and built to bring people back into consideration, not just rack up likes.

Let's Talk Growth

See How it Works

STRAIGHT TALK

What social media is actually for here

We don't think social media is primarily a discovery channel for most of the businesses we work with. We think it's a consideration and retargeting channel.

We're also honest about something most agencies won't say out loud: the brand itself is usually still the best voice for the content that matters most. What we handle is everything around that, the consistent baseline, the distribution, and the cadence.

"We could tell you we'll 'handle your socials' and disappear behind a content calendar. We'd rather tell you the truth: the best posts on your page will probably still be yours. We make sure they're not the only ones."

Chris Breikss

Founder

CONNECTED

How it connects to everything else

A lot of what shows up on your social channels starts somewhere else entirely: research and content from the Content Factory, clips from your Video Production library. Automation pushes that content out consistently.

Google Business Profile

LinkedIn

Facebook business page

Instagram

Most clients start posting consistently on one or two channels at most, often just Facebook and Instagram, with Google Business Profile, LinkedIn, and X sitting mostly untouched. Expansion to a real presence across five or six channels typically happens a few months in, once the content and video systems are already producing enough to distribute.

SIDE BY SIDE

Posting occasionally against a real cadence

Posting occasionally vs. Rivetline Social Media

Posting occasionally, on your own

Rivetline Social Media

Sporadic, whenever someone remembers

A consistent, automated baseline cadence

One channel, maybe two

Google Business Profile, LinkedIn, Facebook, and Instagram together

Disconnected from your content strategy

Fed directly by the Content Factory and Video

No link back to your site

Built to drive links and traffic back to your blog and website

All or nothing effort

You post what matters most, we cover the rest

THREE WAYS TO RUN IT

Start where you are

We'll recommend a starting point based on how many services, locations, and customer questions your business has to work with, since that's what determines how much runway the approach has.

TIER 01

Amplify

The Content Factory's research and content pushed out automatically
A consistent baseline presence across all four channels
No extra work landing on your team

The floor: your channels stop going quiet.

MOST START HERE

TIER 02

Supplement

Automatic distribution of Content Factory output
A consistent baseline presence across all four channels
A regular cadence of original social content
Written in your voice, approved by you before it posts

You keep posting your own best moments. We cover the gaps.

TIER 03

Fully Managed

Automatic distribution of Content Factory output
Original social content in your voice
We plan, create, and post the full content calendar
All four platforms handled end to end

You hand us the channel entirely.

Frequently Asked Questions

We treat social media primarily as a consideration and retargeting channel, not a discovery channel.

Not by default. We handle the consistent baseline and distribution around your own posts, or take the whole channel off your plate if you'd rather.

Google Business Profile, LinkedIn, your Facebook business page, and Instagram.

Yes. Consistent posting and linking back builds the same kind of authority signal search engines and AI systems both look at.

Amplify is built for that: a consistent baseline underneath whatever you're already doing.

Yes. Most clients start with Amplify or Supplement and move to Fully Managed.

Your brand is still the best voice for the moments that matter most

We make sure those moments aren't carrying the whole channel alone.

Let's Talk Growth

Social Media works best paired with Content Factory and Video Production. Talk to us about which of the three tiers fits where you are right now.

NEXT STEP

Is your social calendar distribution, or just posting?

Thirty minutes with your ad accounts open, and an honest read on what new creative would change.

Let's Talk Growth

See how it works

Marketing execution for forward-thinking marketers and business leaders. We build the system that does the work, then show it working on a live dashboard.