HOW WE WORK
You don't hire us and wait three months for a strategy deck. We get access, find what's actually broken, fix it, and start creating measurable movement in the first week. Then we keep building from there.
THE MODEL
Every engagement starts with your actual data, your actual campaigns, and your actual problems, not a template.
"Most agencies bill two weeks of manual diagnostics before anyone writes a single ad. We do the diagnostic fast, because AI is genuinely good at that part, and put the rest of the month into work that moves something. Same budget, different output."

Chris Breikss
Founder
One thing worth saying plainly: this is not a waterfall. Month 1 does not end when Month 2 begins. Some work starts in week one and runs the whole six months. Other work gets introduced when the data says it's time. We move whatever isn't blocked.
SPEED IS THE POINT
DAY 1
You give us access to the systems that matter, Google Ads, Meta, GA4, Tag Manager, your CRM. That's the whole ask to start.
DAYS 2-3
We connect your data and run the diagnostic. Broken tracking, wasted spend, campaigns that should have been turned off months ago. AI gets us through the data fast. The read comes from 26 years of doing this.
WEEK 1
We connect your data and run the diagnostic. Broken tracking, wasted spend, campaigns that should have been turned off months ago. AI gets us through the data fast. The read comes from 26 years of doing this.
WEEKS 1-2
You give us access to the systems that matter, Google Ads, Meta, GA4, Tag Manager, your CRM. That's the whole ask to start.
DAYS 2-3
We connect your data and run the diagnostic. Broken tracking, wasted spend, campaigns that should have been turned off months ago. AI gets us through the data fast. The read comes from 26 years of doing this.
WEEK 1
We connect your data and run the diagnostic. Broken tracking, wasted spend, campaigns that should have been turned off months ago. AI gets us through the data fast. The read comes from 26 years of doing this.
By the end of month one, campaigns are live, tracking is trustworthy, waste is gone, and you can see it happening rather than waiting to hear about it.
WHAT SIX MONTHS ACTUALLY LOOKS LIKE
At the start of each month, two questions get answered: what are we working on, and what will exist when it's done. You always know both.
MONTH 1
Get the machine moving.
Tracking fixed, waste cut, campaigns launched or rebuilt, creative testing started, project infrastructure and reporting stood up. Your longer-term roadmap takes shape while this is happening, not before it.
Campaigns live and spend moving toward what works, on numbers you can finally trust.
The bleeding stops in weeks, not quarters.
MONTH 2
Build the system.
Your dashboard comes online, every source connected into one live view. The compounding layers start in earnest: AI visibility monitoring, technical and content architecture, retargeting, audience development. We also start collecting the assets we need from you, images, video, brand material, customer lists.
Every channel in one place instead of five logins and a spreadsheet somebody rebuilds each month.
You stop asking what happened last month and start watching it happen.
MONTH 3
Expand what works.
Now there's real data to decide from. We know what converts, what doesn't, and where the creative gaps are. Retargeting, video and carousel ads, consideration campaigns, content, conversion improvements, and AI visibility work start reinforcing each other rather than running separately.
Your brand showing up everywhere at once, usually with video ads you never had before.
Marketing starts behaving like a system instead of a collection of campaigns.
MONTH 4
Compound the gains.
New audiences, new channels, email reactivation, deeper AI visibility work, wider distribution. The decisions come from your data now, not from assumptions.
Channels feeding each other, and a clear read on which ones deserve more.
We stop asking what to do and start asking what to do next.
MONTH 5
Automate and amplify.
Publishing, distribution, reporting, audience management, monitoring, lead routing. This is also often where a real creative upgrade happens: if the ads running on existing assets have made it clear the library needs more, that's when a proper shoot gets scheduled.
The same output with far less of anyone's time inside it.
The work that shouldn't need a human every time stops needing one.
MONTH 6
Turn six months of work into a growth system.
Not a handoff because the work is finished. A checkpoint. What produced results, what didn't, where costs improved, which audiences converted, where AI visibility moved, what hasn't been tested yet. Then the next set of priorities.
Six months of evidence in place of another generic plan.
You own the system, the accounts, the assets, and the roadmap that comes next.
NOT A WATERFALL
Most of this runs at the same time, not one thing per month it was assigned to.
NOT A WATERFALL

Chris Breikss
Founder
Chris owns strategy. The client relationship and the read on your data sit with him, not with a layer in between.
AI-powered systems do the volume. Research, analysis, and production get accelerated so the month goes into work that moves something.
A project and execution team ships. Everyone works from the same data and the same priorities.
What you don't get is an account manager relaying messages between specialists you never speak to.
THE OUTCOME
Tracking you can trust
A live dashboard showing every channel in one place
Content and authority work compounding
A prioritized list of what's worth doing next, based on evidence
Campaigns that have been tested rather than assumed
Creative built from your own assets
AI visibility being measured rather than guessed at
HOW WE THINK
01
Systems over campaigns.
Tracking fixed, waste cut, campaigns launched or rebuilt, creative testing started, project infrastructure and reporting stood up. Your longer-term roadmap takes shape while this is happening, not before it.
02
Pipeline as the north star.
Measured against whether it fills pipeline and moves deals faster.
03
Signals over assumptions.
Measurable signals, live, not reconstructed monthly.
04
Speed is the advantage.
Most agencies work on a monthly cadence. We work on a weekly one.
Bring the problem, not a brief. Thirty minutes with your accounts open is usually enough to tell you where the first win is.

Marketing execution for forward-thinking marketers and business leaders. We build the system that does the work, then show it working on a live dashboard.
© 2026 Rivetline.
AI visibility, paid media, and content, connected.