What is Rivetline's approach to social media

We treat social media primarily as a consideration and retargeting channel, not a discovery channel.

Will you replace my own posting?

Not by default. We handle the consistent baseline and distribution around your own posts, or take the whole channel off your plate if you'd rather.

Which platforms do you post to?

Google Business Profile, LinkedIn, your Facebook business page, and Instagram.

Does social media actually help with AI visibility?

Yes. Consistent posting and linking back builds the same kind of authority signal search engines and AI systems both look at.

What if I already have someone posting occasionally?

Amplify is built for that: a consistent baseline underneath whatever you're already doing.

Can I change tiers later?

Yes. Most clients start with Amplify or Supplement and move to Fully Managed.

EMAIL MARKETING AND MANAGEMENT

When was the last time you actually sent an email?

Not an automated receipt. Not a system notification. An actual email, to actual people on your list, saying something worth reading. If you don't have a quick answer to that, this is probably the most neglected channel in your marketing. We fix that.

Let's Talk Growth

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THE PROBLEM

The channel everyone owns and nobody runs

Almost every business we work with already has an email list, a CRM full of contacts, a database of past customers, and no consistent way of actually reaching them.

Email marketing gets treated as something you'll get to eventually. Meanwhile it's one of the few channels where you're not renting attention from a platform. You own the list. You own the relationship. It just needs someone actually running it.

"I'd rather help a client send four good emails a quarter to a list they already own than watch them spend that same energy chasing a new platform's algorithm. The list is already there. Somebody just has to use it."

Chris Breikss

Founder

SCOPE

How it connects to everything else

A lot of what shows up on your social channels starts somewhere else entirely: research and content from the Content Factory, clips from your Video Production library. Automation pushes that content out consistently.

01 Design

We build the HTML templates, so every email looks like your brand, renders properly across inboxes, and doesn't look like it was thrown together in whatever tool you were handed.

02 Messaging

We work with you on what to actually say: newsletters, promotions, announcements, re-engagement sequences, whatever fits your business and your list.

03 Database and CRM integration

Your list connects to your CRM where it needs to, so segments stay current and sends are targeted instead of blasted at everyone.

04 Messaging

We work with you on what to actually say: newsletters, promotions, announcements, re-engagement sequences, whatever fits your business and your list.

05 Database and CRM integration

Your list connects to your CRM where it needs to, so segments stay current and sends are targeted instead of blasted at everyone.

STRAIGHT TALK

This is not automated newsletter spam

This isn't a content-factory-style automation that generates and blasts newsletters on its own. Email is a more personal, higher-trust channel than a blog post. A human is involved in what gets said and when it goes out. The automation here is in the plumbing, not in generating the message itself.

SIDE BY SIDE

Doing it yourself against running it properly

Doing it yourself vs. Rivetline Email Management

Doing it yourself

Rivetline Email Management

Templates built in whatever the platform gives you

Custom HTML design that matches your brand

Messaging whenever someone remembers

A consistent cadence and a real content plan

One list, blasted at everyone

Segmented sends based on your CRM data

No one really owns it

A dedicated point of contact managing the whole channel

Reporting is an afterthought

Regular reporting on what's actually working

Frequently Asked Questions

No. If you have one, we'll work inside it. If you don't, we'll help you choose one that fits your business.

That's common, and worth doing carefully rather than blasting a stale list all at once, which can hurt your sender reputation.

We work with you on messaging and typically handle the writing. You review before anything goes out.

Yes, where it makes sense. If you're on Zoho, HubSpot, or another CRM we support, we integrate so sends are targeted rather than generic.

"More consistent" beats "more frequent" almost every time.

Related but separate. The Content Factory handles website and social content. Email runs on your owned list and CRM data.

You already have the list. You already have the CRM.

The only thing missing is someone actually running the channel with a real plan behind it.

Let's Talk Growth

Talk to us about what's sitting in your database right now, and what it could be doing for you.

NEXT STEP

How much of your list has heard nothing from you this quarter?

Dormant lists are usually the fastest pipeline in the building. We can look at yours.

Let's Talk Growth

See the Dashboard

Marketing execution for forward-thinking marketers and business leaders. We build the system that does the work, then show it working on a live dashboard.