AI VISIBILITY & SEO

Rank in Google today.

Get cited in AI search as

your buyers move there.

Traditional SEO gets you ranked. AI visibility gets you cited. We build both as one system, so you're not paying two retainers for overlapping work.

THE GROUND IS SHIFTING

SEO still matters. The ground under it is moving.

SEO still drives most intent-driven discovery. Writing off SEO because AI search is rising would be a mistake. But search has split into two motions. Buyers now get answers straight from ChatGPT, Gemini, and Perplexity, where there's no list of ten blue links, just a handful of cited sources. The work that earns a ranking and the work that earns a citation overlap heavily, but they aren't the same discipline.

"I've run SEO for over two decades. The instinct to treat AI visibility as a totally separate discipline is wrong, and so is the instinct to ignore it because SEO still works. Building them separately just means billing a client twice for one job."

Chris Breikss

Founder

SIDE BY SIDE

Two motions, one engagement

Traditional SEO vs. AI Visibility (AEO)
What it does
Traditional SEO
AI Visibility (AEO)
Goal
Rank high in Google's results
Get cited inside AI answers
Where you appear
The search results page
Inside ChatGPT, Gemini, and Perplexity
Core signals
Keywords, backlinks, technical health
Structured data, entities, authority
How it's measured
Rankings and organic traffic
Citations and share of answer

THE GROUND IS SHIFTING

What actually gets built

Technical SEO.

Crawlability, site speed, indexation, and structured data.

Content and on-page.

Keyword and topic strategy, on-page optimization, content built to rank and be quotable by AI engines.

Entity mapping.

Making sure content clearly communicates what a business is so AI systems don't guess.

Structured content.

Schema markup, clear topic hierarchies, and semantic relationships.

Authority and links.

Third-party citations, authoritative links, brand mentions, and community discussions.

AUTHORITY WORK

Link building, quality over volume

Local citations and structured signals

RAD (Reddit Answers and Discussions)

The content and video that feed this layer run through Content Factory and Video Production rather than being duplicated here.

HOW IT RUNS

Four steps, measured live

This runs alongside the faster-moving parts of an engagement, tracking fixes, new campaigns, retargeting, not before them. AI visibility is the compounding, longer-arc work happening in parallel from week one.

Step 1

Baseline

Measure how AI systems and Google currently see a business.

Step 2

Structure

Schema, entity mapping, content architecture.

Step 3

Build authority

Citations, mentions, and signals.

Step 4

Structure

Schema, entity mapping, content architecture.

TRACK RECORD

Two decades of SEO, now built for AI search

Chris has run SEO and search marketing for over 26 years, including through Major Tom, a full-service digital agency he founded and remains a partner in. Rivetline is the lean specialist side of that same experience. That discipline field tested an AI SDR on 1,000 dormant leads, turning them into 24 booked meetings and over $750,000 in proposals, published as an official HubSpot case study.

1,000

dormant leads used to field test the AI SDR.

24

booked meetings out of them

$750K+

in proposals, published as a HubSpot case study

AS FEATURED BY

HubSpot published the Breeze prospecting agent run behind these numbers as a customer case study.

FIT

Who this is for

A strong fit if

  • You rank in Google but never get mentioned in ChatGPT, Gemini, or Perplexity.

  • You sell something buyers research before they buy.

  • You can commit to a structured engagement measured in months.

Probably not yet if

  • You want a one-time project with no ongoing work.

  • You expect results within days.

  • Your site has little real content yet.

Frequently Asked Questions

SEO optimizes for ranking so people click your link. AI visibility optimizes for being the source AI systems cite.
No. Keep investing in SEO and add AI visibility, don't abandon one for the other.
Live, on Dashboards & Reporting, tracking brand rank, share of voice, coverage, and domain citations against named competitors.
Delivered as one engagement rather than two retainers. Quoted after a short call.

Pairs directly with Dashboards & Reporting and Content Factory.

Talk to us about where your site actually stands today.

NEXT STEP

Do you know whether ChatGPT recommends you or your competitor?

We can check today. If you're already being cited, we'll tell you that too.

Marketing execution for forward-thinking marketers and business leaders. We build the system that does the work, then show it working on a live dashboard.

© 2026 Rivetline.

AI visibility, paid media, and content, connected.