Meta Ads · Lead Ads · Advantage+
Turn Facebook and Instagram Into a Lead Engine
We run Meta Ads built for leads and sales, not just likes. Lead Ads that capture and qualify, Advantage+ campaigns, Meta’s new AI Connectors, and instant CRM follow-up that turns attention into booked business.
The Distinction
Posting Is Not the Same as Generating Business
Most businesses post to Facebook and Instagram, boost a few of those posts, and hope something comes of it. Organic posting builds presence, and it matters. But on its own it rarely produces a predictable flow of leads.
This is the layer that turns that attention into pipeline. We are not your organic social team and we are not trying to replace them. Keep posting your content. We build the paid and lead-generation engine that sits on top of it and actually generates business.
Our Model
Three Things We Do on Meta
Campaigns That Generate Business
Proper Meta Ads with real objectives and Advantage+ targeting, built to bring in leads and sales rather than vanity engagement.
Lead Ads That Capture and Qualify
Native forms, message flows, and call buttons that capture prospects right inside the app, with screening questions that filter out bad data.
AI Connectors at the Edge
We use Meta’s new AI Connectors to manage campaigns, pull live reporting, and diagnose signal health, with human sign-off on anything that goes live.
What We Believe
We Amplify What Already Works
When one of your posts performs well organically, that is the audience telling you the message works. Most businesses let that signal disappear in the feed. We do the opposite. We take your best-performing organic posts, turn them into ads, and put budget behind them to generate new business.
It is a faster, cheaper path to results than guessing at new creative, because the market already voted. If you need us to produce content, like Instagram and Facebook posts, we can do that too. It is just not what we lead with. The lead is generating business.
This does not replace your social media person. They keep posting your content and telling your story. We turn the winners into ads and build the lead machine behind them.
Lead Ads
Capture Leads Without Anyone Leaving the App
Meta Lead Ads capture prospects directly on Facebook, Instagram, and WhatsApp, often with their details pre-filled. Less friction, higher conversion. There are three formats, and we build all of them.
Instant Forms
The most popular format. A native form opens instantly, pre-filled with profile data. We tune it for volume or higher intent, depending on your goal.
Click to Message
Opens a chat in Messenger, WhatsApp, or Instagram Direct, where an automated Q&A qualifies the lead before it reaches your team.
Call Ads
A direct Call Now button that prompts high-intent users to phone your business right away. Built for services where a conversation closes the deal.
We add high-intent screening questions, like budget or service needed, so unqualified leads do not slip through. Then every lead syncs to your CRM instantly so follow-up happens in seconds.
What Is New at Meta
We Run on Meta’s New AI Connectors
Meta recently launched official AI Connectors: a sanctioned, Meta-authenticated bridge that lets AI assistants like Claude and ChatGPT work directly with your ad account through Meta’s Model Context Protocol server. This is a real shift. Earlier workarounds violated Meta’s API rules and risked account bans. This one is built and blessed by Meta.
We are building at this edge right now. Here is what it lets us do, with your explicit human sign-off required on every action that goes live.
- ✓ Create, edit, and update campaigns, ad sets, and budgets
- ✓ Pull real-time performance and spot creative fatigue
- ✓ Diagnose pixel and Conversions API signal health
- ✓ Manage product catalogs and fix data feed issues
Straight Talk
Where We Use AI, and Where We Just Use Automation
Not everything here is AI, and we will not pretend it is. Some of it is genuine AI, and some of it is reliable automation through third-party connectors. We use each where it earns its place.
Where AI helps
- ✓ Campaign management through Meta’s AI Connectors
- ✓ Reading performance and catching creative fatigue
- ✓ Advantage+ targeting and creative optimization
- ✓ Qualifying message leads in conversation
Where automation does the work
- ✓ Syncing Meta Lead Ads to your CRM in seconds
- ✓ Routing each lead to the right person or system
- ✓ Triggering instant follow-up the moment a lead arrives
- ✓ Pulling reporting together from across the account
Know the Difference
Boosting a Post vs a Managed Meta Program
| Feature | Boosting a Post | Managed Meta Program |
|---|---|---|
| Targeting | Limited presets | Full audiences plus Advantage+ |
| Objective | Engagement by default | Leads and sales |
| Lead capture | None native | Instant Forms, messages, and calls |
| Follow-up | Manual, often missed | Auto-synced to CRM, replied in under 60 sec |
| Creative | One post, as-is | Structured testing of proven winners |
| Optimization | Set and forget | Ongoing, with connector diagnostics |
| Reporting | Basic post stats | Account-level insight and signal health |
Boosting has its place for quick reach. But generating real business takes a managed program with proper objectives, capture, and follow-up behind it.
What You Get
What a Managed Meta Program Includes
- ✓ Meta Ads strategy across Facebook and Instagram
- ✓ Advantage+ campaign setup and optimization
- ✓ Lead Ads build: Instant Forms, Click to Message, Call Ads
- ✓ High-intent screening questions to qualify leads
- ✓ Amplification of your best-performing organic posts
- ✓ Meta Ads AI Connector setup and account diagnostics
- ✓ Instant CRM sync and lead routing
- ✓ Pixel and Conversions API health checks
- ✓ Clear monthly reporting tied to leads and revenue
Management is a monthly engagement scoped to your goals and ad spend. Ad budget is paid directly to Meta. We give you a fixed quote after a short call.
Where Your Leads Go
Speed Is What Makes Meta Leads Convert
Meta Lead Ads are easy to fill out, which means they come in volume and go cold fast. We sync them to your CRM the moment they arrive and respond in under 60 seconds, using the same system we built and tested with our sister agency Major Tom on 1,000 dormant contacts.
24
meetings booked from leads that were considered dead
$750K+
in new sales proposals generated
$200K
deal closed in the first month
<60 sec
average response time on every new lead
Fit
Who This Is For
A strong fit if
- ✓ You want Meta to generate leads and sales, not just engagement
- ✓ You already post organically and want to amplify what works
- ✓ You run Facebook and Instagram, or want to start properly
- ✓ Fast follow-up on new leads matters to your business
Probably not yet if
- − You only want organic social posting and content, which is a different service
- − You are not willing to put budget behind paid campaigns
- − You have no offer or clear path for a lead to enter
- − You want results without any creative or audience input
Frequently Asked Questions
What are Meta Ads AI Connectors and how do you use them?
They are Meta’s official, authenticated bridge, a Model Context Protocol server plus a command line interface, that lets AI assistants like Claude and ChatGPT work directly with your ad account. We use it to manage campaigns, pull real-time reporting, spot creative fatigue, and check signal health, with your explicit sign-off on anything that goes live.
Do you replace our social media manager or organic posting?
No. Keep posting your content. We are the paid and lead-generation layer on top. When an organic post performs well, we turn it into an ad and amplify it to generate business. We can produce posts if you need them, but that is not the core service.
What is the difference between boosting a post and a managed campaign?
Boosting is a blunt engagement play with limited targeting and no lead capture. A managed campaign uses proper objectives, Advantage+ targeting, Lead Ads, instant CRM follow-up, and ongoing optimization, all aimed at booked business rather than likes.
Can you set up Facebook and Instagram Lead Ads?
Yes. We build all three formats: Instant Forms with pre-filled fields, Click to Message flows in Messenger, WhatsApp, or Instagram Direct, and Call Ads. We add screening questions so the leads that reach you are qualified.
How do you make sure Meta leads get followed up fast?
Speed is everything with Meta leads. We sync them to your CRM the moment they come in and route them to your team, or into our AI lead response system, so the first reply happens in seconds rather than hours.
Do you use Advantage+ campaigns?
Yes, where they fit. Advantage+ lets Meta automate targeting and creative optimization to reach higher-intent prospects at scale. We pair it with our own structure and screening so volume does not come at the cost of lead quality.
Can you turn our best organic posts into ads?
Yes, and we think you should. If a post earns real engagement organically, that is proof the message works. We take the winners, turn them into ads, and put budget behind them to generate leads and sales.
How much does Meta management cost?
Management is a monthly engagement scoped to your goals and ad spend, with ad budget paid directly to Meta. We give you a fixed quote after a short call, once we know what we are running.
Where This Fits
Meta Is the Amplify Layer
Getting found starts with the AI Visibility Foundation, the system that earns you rankings and AI citations. Paid social on Facebook and Instagram is the Amplify layer on top, buying reach and lead volume while the foundation keeps compounding. Then every lead lands in AI Lead Response, answered in under 60 seconds. Each layer does a different job, so you are never paying twice for the same result.
Turn Your Meta Presence Into Pipeline
We will look at what is working organically, build the paid and Lead Ads engine on top, and wire it to instant follow-up. Quoted after a short call.