Pricing
Simple Plans. One Outcome: More of the Right Business, Moving Through Faster.
Everything builds on the AI Visibility Foundation. Add the ad channels that compound it as you grow. The ladder is simple: Foundation, Expansion, Scale. AI Lead Response is available on its own.
The Model
Everything Builds on the Foundation
We are the AI-era replacement for the SEO and ads provider you have lost confidence in. We make you visible in AI search, then run the ads that compound that visibility. Every channel feeds one outcome instead of sitting in its own silo.
The work ladders in three steps. Foundation gets you found and cited. Expansion adds a managed ad channel that amplifies it. Scale runs the full engine: content plus multiple ad channels, with one partner accountable for all of it. Speed to lead, our AI Lead Response build, is available on its own whenever you need it.
The Plans
Foundation, Expansion, Scale
Most Popular
Foundation
$2,000 /mo
The AI Visibility System on its own. The base everything else builds on.
- ✓ AEO and GEO, schema, and structured content
- ✓ Entity clarity and Google Business Profile
- ✓ Off-site authority, including RAD
- ✓ Otterly AI visibility monitoring
- ✓ Classic SEO folded in, never billed twice
- ✓ Six-month structured engagement
- ✓ AI Visibility Playbook at month six
Add Reach
Expansion
$3,000 /mo
Foundation plus one managed ad channel, run to amplify your visibility.
- ✓ Everything in Foundation
- ✓ One managed ad channel, Google Ads or Meta
- ✓ Campaigns built to feed AI visibility, not run as a silo
- ✓ Lead routing wired into the channel
- ✓ Media spend is yours, paid to the platform, no markup
Full Engine
Scale
$4,000 /mo
The full proactive engine. One partner running everything.
- ✓ Everything in Foundation
- ✓ Content production
- ✓ Multiple ad channels: Google, Meta, and ChatGPT Ads as it matures
- ✓ Priority strategy and build time
- ✓ Media spend is yours, paid to the platform, no markup
These three plans are starting points, not a ceiling. Bigger media budgets, broader scope, or several brands under one agreement are quoted to fit. If your situation does not slot neatly into a tier, that is normal, and we will build the right shape for it.
Most engagements start with the Foundation and expand as the results compound. Not sure where you stand? Run a free AI Visibility Report or tell us what you are working on.
What Is Included at Each Tier
| What You Get | Foundation | Expansion | Scale |
|---|---|---|---|
| Monthly fee | $2,000/mo | $3,000/mo | $4,000/mo |
| AI Visibility System (Foundation) | Yes | Yes | Yes |
| SEO, folded in not billed twice | Yes | Yes | Yes |
| Off-site authority, including RAD | Yes | Yes | Yes |
| Otterly AI visibility monitoring | Yes | Yes | Yes |
| AI Visibility Playbook at month six | Yes | Yes | Yes |
| Managed ad channels | Not included | One, Google or Meta | Google, Meta, ChatGPT Ads |
| Content production | Priority gaps | Priority gaps | Comprehensive |
Ad spend is never included in the fee. You pay the ad platforms directly, with no markup from us.
Also Available
AI Lead Response, On Its Own
Speed to lead is a standalone build, not a tier. We set up an AI SDR that answers every inbound lead in under 60 seconds, qualifies it, scores it, and routes it to the right person. It works with HubSpot, Zoho, or no CRM at all.
It is a one-time setup with a fixed quote after a short scoping call, because every CRM and lead flow is different. See how the lead response system works →
No Surprises in the Math
Ad Spend Is Yours
You pay the ad platforms directly. We never mark up media. The plan price is our management fee, nothing more.
Technology Fee
$100 a month when AI visibility tracking and Reddit tooling are in scope, which is most engagements. Billed as its own line.
No Lock-In
Six-month structured engagements, because that is the realistic timeline to build a proper foundation. Cancel with 30 days notice.
You only ever pay again for a different result, not the same one delivered faster.
Pricing Questions, Answered
Am I paying twice if I already do SEO?
No. SEO is folded into the Foundation as one engagement, never billed as a separate line. Getting found in Google today and getting cited in AI search are built together, not sold twice.
Is ad spend included in the price?
No. The plan price is our management fee. Ad spend is yours, paid directly to the platform, with no markup from us.
Can I start small and expand later?
Yes. Most engagements start with the Foundation and add ad channels as the results compound. You only ever pay again for a different result, not the same one delivered faster.
What is the technology fee?
It is $100 a month, charged when AI visibility tracking and Reddit tooling are in scope, which is most engagements. It is billed as its own line, separate from the plan fee.
Is there a contract?
No lock-in. We structure engagements around six months because that is the realistic timeline to build a proper foundation, and you can cancel with 30 days notice.
How is AI Lead Response priced?
As a one-time setup with a fixed quote after a short scoping call, because every CRM and lead flow is different. It is available on its own, not tied to a plan.
Not Sure Which Plan Fits?
Start with a free AI Visibility Report. It shows how ChatGPT, Gemini, and Perplexity see you right now, and where the gap is. Or just tell us what you are working on and we will point you to the right starting line.
Prefer to talk it through? Book a 30-minute call.