MARKETING EXECUTION, NOT ANOTHER AUDIT.

Stop Chasing Impressions. Start Tracking Classroom Seats.

We find the ad spend that never becomes an enrollment and move it to what does. The dashboard is how you watch it happen.

For career colleges and private training institutes already spending on Google or Meta.

See where your enrollments actually come from

You get a call, not a quote in your inbox. We come back within one business day.

Last 30 days · vs. previous period

Google Ads Meta Ads

Ad Spend, 30D

$9,200 ↑ 5%

Applications Submitted

128 ↑ 22

Cost Per Applicant

$71.88 ↓ 9%

Applications submitted are outpacing spend growth, pulling cost per applicant down for the second month in a row.

Applications submitted vs. cost per applicant

Applications Submitted ↑ Cost Per Applicant ↓

AprMayJunJulAug

Illustrative data. Live client dashboards are private to each client.

Last 30 days · vs. previous period

Admissions CRM Enrollment

Qualified Inquiries

214 ↑ 18

Active Enrollments

96 ↑ 12

Student Lifetime Value

$18,400 ↑ 6%

Active enrollments are converting from a larger qualified pool this term, and lifetime value per student keeps climbing.

Qualified inquiries vs. active enrollments

Qualified Inquiries ↑ Active Enrollments ↑

AprMayJunJulAug

Illustrative data. Live client dashboards are private to each client.

Last 30 days · vs. previous period

ChatGPT Gemini

ChatGPT Ranking, Program Queries

#2 ↑ 2 spots

Gemini Ranking, Career Queries

#3 ↑ 1 spot

Program & Career Query Coverage

58% ↑ 9%

Brand now appears in the top 3 ChatGPT and Gemini answers for most tracked program and career queries this term.

Query coverage by engine and query type

ChatGPT, Program Queries 71%

ChatGPT, Career Queries 58%

Gemini, Program Queries 55%

Gemini, Career Queries 46%

Illustrative data. Live client dashboards are private to each client.

CLIENTS

Institutions running this now

Rivetline manages our digital marketing across Google Ads, social media, content production, and LSA lead-generation campaigns. Their work has helped us increase conversions and lower our cost per lead. With their insights through Google Analytics 4 and Data Studio, we have a much clearer understanding of our results, and we could not be more pleased with the impact.

Jayce Nikbakht

Blue Brothers

We rely on Rivetline to manage our performance marketing and lead-generation strategy across our digital advertising channels. They have been instrumental in using AI to develop ad copy and campaigns, helping us scale our growth with a stronger business development engine.

Rich Fowlstone

Fowlstone Electric

WHAT YOU ACTUALLY GET

What the first thirty days looks like

Week 1

Connect and see

We connect Google Ads, Meta and your admissions CRM, and stand the dashboard up. You see your real cost per enrollment, usually for the first time.

Week 2

Find what the tracking is missing

Duplicate conversions, inquiry forms counted as applications, calls to admissions that were never attributed to the campaign that caused them. This is where most of the damage lives.

Week 3

Send the registrations back to Google

Offline conversion tracking goes live. When an applicant registers, that outcome goes back to Google and Meta, so the platform bids toward filled seats rather than inquiry volume.

Week 4

Rebuild around the intake

Campaigns get restructured around what actually fills seats, and budget moves between programs. You watch it happen on the dashboard rather than reading about it after the intake has closed.

Three systems, one dashboard

Paid Media

Program-specific Google Search and Meta retargeting optimized strictly on completed applications and registrations rather than brand awareness.

AI Lead Response

Prospective student inquiries nurtured and qualified around the clock. Instant answers on program questions, and high-intent applicants routed to your admissions team in under 60 seconds.

AI Visibility & SEO

Being the institution AI engines recommend when a prospective student researches the best program or career path.

WHY THIS MATTERS

What it costs to keep guessing

The campaign that looks like your best performer on cost per inquiry is often your worst on cost per enrollment. The platform has no way of knowing the difference, because nobody told it. So it goes and finds more people who fill in forms, and fewer who register.

That compounds. A year of bidding toward inquiries trains the platform on an audience that was never going to enroll, and none of it shows up in a report that stops at the inquiry. By the time it reaches your intake numbers, the seats are already gone.

It is fixable, and it is the first thing we fix.

Frequently Asked Questions

The click identifier from the ad is carried through the application form and written onto the student record in HubSpot, Zoho or Salesforce. When that applicant registers, the enrollment is sent back to Google Ads as a conversion, so the campaign optimizes toward filled seats rather than inquiry volume.

Cost per enrollment is calculated by following each inquiry through to a registration in the CRM rather than stopping at the form. Inquiry volume is the number most institutions report on and the number least connected to a filled seat, which is why the two can move in opposite directions.

Usually the campaigns are optimizing toward the wrong signal. If the platform is told that an inquiry is the goal, it finds people who inquire, and a large share of those were never going to enroll. Sending the registration back as the conversion changes what the platform looks for.

By reporting against the intake rather than the calendar month, and by connecting spend to registrations rather than inquiries. Applications arriving early in an intake cycle convert differently from those arriving close to the start date, and a quarterly average hides that difference until the seat is already gone.

Offline conversion tracking sends the enrollment outcome back to the advertising platform after the application. The click identifier arrives with the inquiry, travels to the CRM with the student record, and is uploaded back to Google Ads or Meta once the applicant registers. The campaign then bids toward the programs and audiences that produce registrations.

A fixed quote after a short call. Institutions vary enormously in how many programs they run and how their admissions data is held, so a rate card would be wrong for almost everyone.