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MARKETING EXECUTION, NOT ANOTHER AUDIT.

Stop Chasing Impressions. Start Tracking Classroom Seats.

We build marketing systems that connect Google and Meta ads directly to your student enrollment pipeline in HubSpot, Zoho or Salesforce, tracked on one live dashboard.

Rivetline live marketing dashboard on laptop, tablet and phone outside a modern campus, showing Paid Media ad spend, applications submitted and cost per applicant.

Complete visibility from first click to classroom seat.

Last 30 days · vs. previous period
Google Ads Meta Ads
Ad Spend, 30D
$9,200 ↑ 5%
Applications Submitted
128 ↑ 22
Cost Per Applicant
$71.88 ↓ 9%

Applications submitted are outpacing spend growth, pulling cost per applicant down for the second month in a row.

Applications submitted vs. cost per applicant
Applications Submitted Cost Per Applicant
AprMayJunJulAug
Last 30 days · vs. previous period
Admissions CRM Enrollment
Qualified Inquiries
214 ↑ 18
Active Enrollments
96 ↑ 12
Student Lifetime Value
$18,400 ↑ 6%

Active enrollments are converting from a larger qualified pool this term, and lifetime value per student keeps climbing.

Qualified inquiries vs. active enrollments
Qualified Inquiries Active Enrollments
AprMayJunJulAug
Last 30 days · vs. previous period
ChatGPT Gemini
ChatGPT Ranking, Program Queries
#2 ↑ 2 spots
Gemini Ranking, Career Queries
#3 ↑ 1 spot
Program & Career Query Coverage
58% ↑ 9%

Brand now appears in the top 3 ChatGPT and Gemini answers for most tracked program and career queries this term.

Query coverage by engine and query type
ChatGPT, Program Queries 71%
ChatGPT, Career Queries 58%
Gemini, Program Queries 55%
Gemini, Career Queries 46%

Illustrative data. Live client dashboards are private to each client.

"I've sent enough monthly reports in twenty-six years to know most of them go unread. A live dashboard doesn't ask for anyone's attention. It's just there, correct, whenever someone actually wants to look."

Chris Breikss

Founder

Three systems, one dashboard

AI Lead Response

Prospective student inquiries nurtured and qualified around the clock. Instant answers on program questions, and high-intent applicants routed to your admissions team in under 60 seconds.

Paid Media

Program-specific Google Search and Meta retargeting optimized strictly on completed applications and registrations rather than brand awareness.

AI Visibility & SEO

Being the institution AI engines recommend when a prospective student researches the best program or career path.

24

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$2K

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$200K

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<60s

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Frequently Asked Questions

The click identifier from the ad is carried through the application form and written onto the student record in HubSpot, Zoho or Salesforce. When that applicant registers, the enrollment is sent back to Google Ads as a conversion, so the campaign optimizes toward filled seats rather than inquiry volume.
Cost per enrollment is calculated by following each inquiry through to a registration in the CRM rather than stopping at the form. Inquiry volume is the number most institutions report on and the number least connected to a filled seat, which is why the two can move in opposite directions.
Usually the campaigns are optimizing toward the wrong signal. If the platform is told that an inquiry is the goal, it finds people who inquire, and a large share of those were never going to enroll. Sending the registration back as the conversion changes what the platform looks for.
By reporting against the intake rather than the calendar month, and by connecting spend to registrations rather than inquiries. Applications arriving early in an intake cycle convert differently from those arriving close to the start date, and a quarterly average hides that difference until the seat is already gone.
Offline conversion tracking sends the enrollment outcome back to the advertising platform after the application. The click identifier arrives with the inquiry, travels to the CRM with the student record, and is uploaded back to Google Ads or Meta once the applicant registers. The campaign then bids toward the programs and audiences that produce registrations.
A fixed quote after a short call. Institutions vary enormously in how many programs they run and how their admissions data is held, so a rate card would be wrong for almost everyone.