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There is a third option

You don't need to build a marketing department.

You need the right marketing model. See whether your company is better suited to an in-house marketer, a traditional agency, or a fractional marketing team.

Build it
In-house
One person, every discipline
Outsource it
Agency
External team, account layers
Orchestrate it
Fractional
Senior leadership, specialized execution

THE PROBLEM

Marketing gets harder as you grow.

What worked when the founder was doing marketing themselves stops working when the company reaches the next stage. Now you need strategy, paid media, SEO, analytics, conversion tracking, content, creative, AI visibility, reporting and optimization.

One person cannot be an expert at all of it. And hiring a full department rarely makes economic sense at this size.

So companies pick between hiring internally and hiring an agency. There is a third option.

AI Visibility & SEO

Rank in Google today, show up in RAD, Reddit Answers and Discussions, and get cited in AI search as your buyers move there.
SEE THE SYSTEM→

AI Lead Response

Every inbound lead answered, qualified, and routed in under 60 seconds.
SEE THE SYSTEM→

Content Factory

A content engine that researches, produces, publishes, and distributes continuously.
SEE THE SYSTEM→

Video Production

Baseline video assets built from the same research that drives the content.
SEE THE SYSTEM→

Social Media

Coordinated distribution so every piece works harder than a post sitting alone.
SEE THE SYSTEM→

Email Marketing

Sequences that keep the pipeline moving after the first click.
SEE THE SYSTEM→

PR & Podcast Placement

Announcements built to be read by machines as well as people, plus real podcast placements.
SEE THE SYSTEM→

THE MODEL

The fractional marketing team

Rivetline gives you the strategic leadership and specialized marketing execution of a modern marketing team, without requiring you to build that team internally.

Senior strategy.

Specialized execution.

Modern AI workflows.

One integrated marketing function.

In-house
Traditional Agency
Rivetline Fractional
Strategic leadership
Your internal hire
Varies by account team
Senior Rivetline leadership
Execution
One person's capabilities
Multiple specialists
Multiple capabilities, assembled to the engagement
Specialized expertise
Limited to who you hired
Usually available
Available as the work needs it
Technical marketing
Depends entirely on the hire
Often siloed from strategy
Integrated with strategy
AI workflows
Depends on the person
Depends on the agency
The core operating model
Organizational overhead
High
Account management layers
Low
Speed to launch
Depends on capacity
Varies
Built for fast execution
Measurement
Depends on the hire
Reported monthly
Live dashboard from week one
Cost
Salary plus employment overhead
Monthly retainer
From $3,000 per month
In-house
Strategic leadership
Your internal hire
Execution
One person's capabilities
Specialized expertise
Limited to who you hired
Technical marketing
Depends entirely on the hire
AI workflows
Depends on the person
Organizational overhead
High
Speed to launch
Depends on capacity
Measurement
Depends on the hire
Cost
Salary plus employment overhead
Traditional Agency
Strategic leadership
Varies by account team
Execution
Multiple specialists
Specialized expertise
Usually available
Technical marketing
Often siloed from strategy
AI workflows
Depends on the agency
Organizational overhead
Account management layers
Speed to launch
Varies
Measurement
Reported monthly
Cost
Monthly retainer
Rivetline Fractional
Strategic leadership
Senior Rivetline leadership
Execution
Multiple capabilities, assembled to the engagement
Specialized expertise
Available as the work needs it
Technical marketing
Integrated with strategy
AI workflows
The core operating model
Organizational overhead
Low
Speed to launch
Built for fast execution
Measurement
Live dashboard from week one
Cost
From $3,000 per month

Tracking and monitoring tools are billed as a separate line item. Advertising spend is yours, paid directly to the platforms, with no markup.

THe mechanism

Senior marketing leadership.

Chris Breikss has 27 years in agencies and marketing. The strategy is not delegated to a junior account manager.

AI-accelerated execution.

Modern AI workflows let us research, diagnose, build, test and iterate far faster than a traditional agency process. AI does not replace marketing judgment. It changes the economics of execution.

Capabilities assembled to the engagement.

Rather than asking one employee to master everything, we bring the capabilities the work actually needs.

Measurement first.

The system gets built on measurement that can be trusted, and you see it in a live dashboard rather than a monthly report.

PROOF

AS FEATURED BY

HubSpot published the Breeze prospecting agent run behind these numbers as a customer case study.