MARKETING CONNECTED TO THE BOOKED JOB.

Stop guessing which ads are putting trucks in driveways.

We tie every campaign to the jobs in your dispatch software, then move budget away from the ones that don't book work. The dashboard is how you watch it happen.

For HVAC, plumbing, electrical, roofing and restoration companies already spending on Google, Local Services Ads or Meta.

See where your booked jobs actually come from

You talk to a person, not a quote in your inbox. Pick a time right after you send the form.

Last 30 days · vs. previous period Synced · Housecall Pro

Google Ads Local Services Ads Meta Housecall Pro

Spend, 30D

$6,850 ↑ 8%

Estimates Booked

62 ↑ 14

Cost Per Booked Job

$110.48 ↓ 6%

Local Services Ads is now booking more estimates than Search, at a lower cost per job.

Estimates booked vs. cost per booked job

Estimates Booked ↑ Cost Per Booked Job ↓

AprMayJunJulAug

Illustrative data. Live client dashboards are private to each client.

Last 30 days · vs. previous period Synced · Housecall Pro

Meta Ads Instagram Housecall Pro

Spend, 30D

$5,400 ↑ 6%

High-Ticket Service Leads

38 ↑ 9

Return on Spend

4.2x ↑ 0.6x

High-ticket leads are climbing while spend holds steady, and Advantage+ audience expansion is paying off.

High-ticket leads vs. return on spend

High-Ticket Leads ↑ Return on Spend ↑

AprMayJunJulAug

Illustrative data. Live client dashboards are private to each client.

Last 30 days · vs. previous period

Otterly ChatGPT Perplexity Gemini

Local Voice Search Share

34% ↑ 5

ChatGPT Brand Citations

612 ↑ 88

Share of Voice vs Competitors

31.7% ↑ 4.2

Citations passed 600 this month, driven mostly by the FAQ and comparison pages ranking in ChatGPT answers.

Brand citations by AI engine, last 30 days

ChatGPT 612

Perplexity 341

Gemini 274

Illustrative data. Live client dashboards are private to each client.

CLIENTS

Contractors running this now

Rivetline manages our digital marketing across Google Ads, social media, content production, and LSA lead-generation campaigns. Their work has helped us increase conversions and lower our cost per lead. With their insights through Google Analytics 4 and Data Studio, we have a much clearer understanding of our results, and we could not be more pleased with the impact.

Jayce Nikbakht

Blue Brothers

We rely on Rivetline to manage our performance marketing and lead-generation strategy across our digital advertising channels. They have been instrumental in using AI to develop ad copy and campaigns, helping us scale our growth with a stronger business development engine.

Rich Fowlstone

Fowlstone Electric

WHAT YOU ACTUALLY GET

What the first thirty days looks like

Week 1

Find out what a booked job costs

We connect Google Ads, Local Services Ads and Meta to your dispatch software and set up the dashboard. You see cost per booked job by campaign, usually for the first time.

Week 2

Fix the leads Google can't see

Calls nobody tracked, form fills counted twice, jobs never tied back to an ad. This is where most of the wasted spend hides.

Week 3

Teach Google which leads paid off

When a job is marked won in ServiceTitan, Housecall Pro or Jobber, its value goes back to Google and Meta. The platforms start bidding for homeowners who book.

Week 4

Move the budget to booked work

Campaigns get rebuilt around what books jobs, and the budget follows. You watch it happen on the dashboard instead of reading about it next month.

Where booked jobs slip away

Ad spend that never books

Google Search, Local Services Ads and Meta, run against booked jobs and closed revenue instead of cheap clicks. Budget follows the campaigns that put trucks in driveways.

Leads that wait too long

Every web form gets a reply within minutes, day or night, with a time to book. The job you lose is usually the one a faster competitor answered first.

Homeowners who ask AI first

More homeowners ask ChatGPT or Perplexity for the best HVAC company, plumber or roofer near them. We work on making your business the name that comes back.

WHY THIS MATTERS

What it costs to keep guessing

An illustrative example, not client data.

Campaign A: $72 a lead, 20 leads, 2 booked jobs. That's $720 per booked job.

Campaign B: $118 a lead, 14 leads, 5 booked jobs. That's $330 per booked job.

Google thinks Campaign A is winning because its leads are cheaper. Your bank account says Campaign B is. Without the job data, Google keeps moving money to A, and every month trains it on the wrong homeowners.

It's fixable, and it's the first thing we fix.

Frequently Asked Questions

Yes. The click identifier from the ad is captured on your website, carried through your forms and call tracking, and written onto the customer record in ServiceTitan, Housecall Pro or Jobber. When the job is marked won, the value goes back to Google Ads as a conversion, so the platform optimizes against revenue rather than clicks.

We match each lead to its job record in your dispatch software instead of stopping at the form fill. A form fill only tells you someone made contact. The estimate, the booking and the job value tell you what the advertising bought, by campaign and by service area.

Usually one of three things: the campaign is attracting price shoppers rather than buyers, the leads are not being answered fast enough, or the conversion tracking is counting form fills that were never real jobs. The third is the most common and the least visible, because the reporting looks healthy while the pipeline does not.

Usually both, for different jobs. Local Services Ads charge per lead and sit at the top of the page, but you get little say over which leads you pay for. Search ads give you control over keywords, service areas and hours. Cost per booked job tells you where the next dollar goes.

Nothing gets switched off on day one. We fix the tracking first so we can see which campaigns book work, then rebuild around that. Most of the change happens in week four, once the numbers can be trusted.

A fixed quote after a short call, once we've seen what you're running. There's no rate card, because one Google Ads account and Local Services Ads across six locations aren't the same job. Ad spend stays yours, paid directly to the platforms, with no markup.