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The Rivetline Live Marketing Dashboard

See your marketing. Live.

Know what you are spending, what is generating results, and whether you can trust the numbers, without waiting for next month's agency report.

90-second walkthrough. No signup required.

Your marketing shouldn't be reported to you. It should be visible to you.

Most marketing reporting describes something that already happened. The month ends. Someone pulls the numbers. Someone builds the report. Someone adds commentary. Then the meeting gets booked. By the time you are discussing what happened, you are already spending money in the next month.

A modern marketing operation works differently. You should be able to open one dashboard and answer: how much have we spent, what generated leads, which channels are performing, and what are people actually searching before they convert.

And one question that matters more than any of those: can you trust the conversion data in the first place?

Four questions your marketing reporting should answer right now.

02

What are people searching before they convert?

See the actual Google search terms behind performance.

03

What does a lead actually cost us?

Not platform-by-platform vanity metrics. A clear view of spend and outcomes.

04

Can we trust our conversion numbers?

Are events missing, duplicated or misconfigured? Are different platforms telling different stories?

One dashboard. Five views. No hunting through platforms.

Rivetline / Marketing Intelligence
Last 30 days All service areas CAD Synced 14 min ago

Executive Overview

The answer in 30 seconds. Spend, leads, cost per lead, trends, channel performance.

How is marketing performing right now?

Placeholder view
Spend
$48,220
+6.4% vs prior 30 days
Leads
486
+11.2% vs prior 30 days
Cost per lead
$99.22
−4.3% vs prior 30 days
Booked rate
41.2%
+2.1 pts vs prior 30 days

Leads by month

Leads12-month range
0 150 300 450 600 Sep Nov Jan Mar May Jul
Best channel by cost per leadOrganic · $19.70
Largest lead sourceGoogle Ads · 168
Fastest growingLocal Services · +38%

Illustrative data. Live client dashboards are private to each client.

A dashboard is only useful if the numbers are right.

Google Ads

47 conversions

GA4

31 conversions

CRM

18 qualified leads

SALES

11 customers

Which number should you optimize against?

Different platforms will never match perfectly. But significant discrepancies can reveal a much bigger problem. Duplicate events. Missing tags. Incorrect conversion actions. Broken attribution. CRM gaps. Measurement errors.

Before Rivetline trusts the dashboard, we verify the measurement layer underneath it.

The Rivetline Data Integrity Check

Before you optimize your marketing, make sure you are measuring it correctly. The Data Integrity view is designed to surface signs that your conversion infrastructure needs attention. That may include checking Google Tag Manager, GA4, Google Ads, Meta, website conversion events, and CRM handoffs where applicable.

The dashboard tells us where to look. The diagnostic tells us what is actually broken.

Traditional Reporting
Rivetline Live Marketing Dashboard
What happened last month
What is happening now
Separate platform reports
Unified view
Curated presentation
Direct visibility
Clicks and platform metrics
Business-oriented performance
Assume conversions are correct
Look for measurement discrepancies
Discuss performance monthly
See performance continuously
Reporting as deliverable
Reporting as decision infrastructure

Want this for your own marketing?

Get the Rivetline Live Marketing Dashboard. Use the same framework Rivetline uses to bring advertising, analytics and conversion performance into one clear view.